Shannon Goodell – Nail Your Instagram Content Strategy to Nurture Your Ideal Audience

WORKSHOP OVERVIEW

Join DigitalMarketer’s Social Media Manager, Shannon Goodell, as she shows you a variety of Instagram Feed posts, and Stories that you can use to attract followers who are eager to consume your content with each post. You’ll also get tips for conducting market research, and how to best identify the type of content your audience is most likely to engage with… content that hooks the perfect audience, and gets you the kind of results that you can optimize for.

WHAT YOU’LL LEARN

• 3 kinds of Instagram Feed posts, and 5 different kinds of Stories that you can use to attract followers who are eager to consume your content with each post
• Tips for conducting market research, and how to best identify the type of content your audience is most likely to engage with… content that hooks the perfect audience, and gets you the kind of results that you can optimize for

WORKSHOP OUTLINE

Overview and Setting Goals

• Introduction
• Instagram Overview
• Goal Setting
• Competitor Review

Building Your Feed Content

• What is Feed Content
• Feed Post Types
• IGTV
• Determining Your Content Mix
• How To Schedule and Post Content
• Captioning Feed Posts
• Hashtags
• Build Your Story

Building Your Story Content

• What are Instagram Stories
• Components of an Instagram Story
• Types of Instagram Story Posts
• Viewing Story Results
• Creating Story Highlights
• Building and Posting Stories

Driving Engagement and Measuring Results

• Splintering Content
• Engagement Tactics
• Overview of Metrics
• Mistakes to Avoid and Resources

Salepage: Shannon Goodell – Nail Your Instagram Content Strategy to Nurture Your Ideal Audience

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