Melinda Chung – Product Marketing Bootcamp

Learn the essential skills of strategic product marketing so you can launch with confidence

The Product Marketing Bootcamp teaches the core concepts of product marketing and shows how to apply them in practical, not abstract, ways immediately. You’ll get how-to guides and downloadable templates that you can use in your job and interview preparation today.

• Market and user research
• Competitive analysis
• Marketing strategy
• Positioning
• Marketing plans
• Acquisition and engagement marketing strategies
• Behavioral analysis, customer feedback, and A/B testing
• Metrics and performance tracking
• GTM strategy

What You’ll Learn In Product Marketing Bootcamp

Welcome

• Welcome to the Product Marketing Bootcamp
• Before we get started …

Intro to Product Marketing

• What is Product Marketing?
• Handout: Range of PMM responsibilities
• Handout: PMM by business growth stage
• Handout: Additional Class Notes
• The Full Stack of Product Marketing
• Handout: The Full Stack of Product Marketing
• Introducing Better Plantz and Business Boost
• Handout: Better Plantz and Business Boost descriptions
• Quiz: Test your learning

1.1: Research & Analysis Overview

• Market and User Research
• Why Conduct Research?
• Research Process & Market Research
• Handout: Market Research Questions
• Quiz – Test your learning

1.2: Qualitative Research

• Qualitative Research: Ethnographies and Focus Groups
• Handout: User Research Topics
• Handout: How to Set up a Focus Group
• Template: Recruitment Posting for Focus Groups
• Template: Focus Group Discussion Guide
• Qualitative Research: 1:1 Interviews and Person on the Street
• Handout: Example Interview Questions
• Template: Participant Screener
• Quiz: Test your learning

1.3: Quantitative Research

• Quantitative Research: Surveys
• Quiz

1.4: Research along Product Development Process

• Research along Product Development Process

Sale Page: Melinda Chung – Product Marketing Bootcamp

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.