Mary Giordano – The Savvy Doula

GENERATE CONSISTENT DREAM CLIENTS AND BUILD A SUSTAINABLE DOULA BUSINESS YOU LOVE WITHOUT OVERWHELM, BURNOUT OR HAVING TO COMPROMISE ON YOUR VALUES.

For doulas in need of support to understand the business side of building and running a doula business.

Passionate birth workers… is this you?

• You’re not sure how to attract your ideal client, or even who they really are.
• You’re worried you may not meet the expectations of the clients that book you.
• You don’t know how to value your offerings, position yourself in the market or how to define your niche.
• You’re just making enough to cover your expenses, maybe you’re paying yourself a small wage, maybe you’re not paying yourself yet. You may not even be keeping track of your numbers properly.
• You probably feel like you know nothing about marketing, and feel overwhelmed at where and how to start.
• You might feel like you need to do more training to be able to put yourself out there. I assure you this is a self-limiting belief.
• You’re overwhelmed by the administration and practicalities of running a business.
• Your mindset is getting in the way of you taking your business to the place of your dreams.

Now, take a few breaths and imagine…

• Having more enquiries for your support than you’re able to take on.
• Knowing exactly how to price your services and position yourself – without worrying about what your competitors are charging.
• Being able to rely on your business not just to cover your expenses and pay yourself a wage, but also to generate enough income to re-invest back into the business.
• Having time outside of work to pursue your other interests and passions.
• Feeling on top of your finances at the end of the month.
• If your audience and email list was/were growing steadily in the background with mamas who would love to have your support
• Streamlining your systems and calendars to automate your bookings… Imagine the time you would save!!

Introducing The Savvy Doula

Most doulas don’t learn how to successfully run a business in their doula training, and then are thrust out into the world to figure it out for themselves. Some don’t even do any training.

Sound familiar?

I want to change this to ensure that new and emerging doulas feel confident not only about supporting families and doing their dream work, but also about running a business that is sustainable and financially viable, for the long term.

THE SAVVY DOULA IS A ONE OF A KIND, SELF-PACED BUSINESS COURSE FOR DOULAS THAT WILL HELP YOU UP-LEVEL YOUR BUSINESS ACUMEN TO ENSURE THAT YOUR DREAM WORK IS NOT JUST FULFILLING YOUR HEART’S CALLING BUT ALSO SUSTAINABLE AND FINANCIALLY VIABLE, FOR THE LONG TERM.

It is for doulas and birth workers in need of support to understand the business side of building and running a doula business.

What You’ll Learn In The Savvy Doula

Module 1: Business basics: Understanding and fine tuning your goals, strategy, and values.

• Define what success means for you
• Understand how to define specific, measurable, attainable, relevant, and time-bound (SMART) goals for your doula business.
• Define and articulate your core values and beliefs, which will serve as the foundation for your business.
• Understand the importance of maintaining ethical standards and how to incorporate them into your business practice.

Module 2: Getting in front of the right people, and creating an excellent client experience.

• Understand how to identify and attract your dream clients effectively.
• How to prepare for your discovery calls to make the best use of your (and your client’s) time.
• How to build your package and offerings to ensure they are on point.
• The life cycle of a doula client, understanding the customer journey from A to Z.
• Ensure you know exactly what your clients want so you can consistently provide an excellent client experience.
• Finding medicine in every story: Mastering birth debriefing with confidence.
• Building your social proof with testimonials and positive feedback.

Module 3: How to collaborate and network with fellow doulas and others, while being sure you stand out in a competitive market.

• Understand who your competitors are (not all doulas are your competitors).
• How to identify your point of difference, or unique selling point, to ensure you stand out in a rapidly growing doula market.
• Prioritising collaboration over competition, there is enough work for all of us.
• Working with backups, is it necessary?
• Ideas for connecting and networking with established doulas, to learn tricks of the trade.
• Establishing partnerships with other birth, health, and complimentary professionals, to improve the quality of care you offer your clients.

Module 4: Staying on top of your finances and bookkeeping without the overwhelm.

• Take your business seriously by getting down to the nitty gritty with your numbers.
• Setting realistic net income and revenue targets for your unique stage of business.
• Pricing your services as packages to ensure it all balances out.
• Explore different ways to diversify your income streams.
• Understand the pros and cons of displaying your prices.
• Understand the pros and cons of offering payment plans.
• Consider your options on the different methods for receiving payments.
• Doula Bookkeeping Demystified: Options for keeping tabs on it all.

Module 5: Getting your offers out into the world and making marketing fun.

• Marketing doesn’t have to feel pushy, learn how to make it feel fun!
• Create a marketing strategy that feels aligned with your values.
• Learn how to use market research as a tool to help you understand demand.
• Don’t break the bank with your branding, there’s no need to spend lots to get started.
• Choosing the best platform/s for you: You don’t have to be everywhere online, but you need to be somewhere.
• Stop hiding behind your screen and get your face and message into the world.
• Learn what it takes for people to know, like and trust you before they’ll feel comfortable buying.
• Help get people to convert from fans into clients by building a marketing funnel.
• Why you should be using email marketing, to nurture your ideal client even before they’re ready to work with you.
• Taking the strain off content creation by batching your content, making a plan and sticking to it.

Module 6: Streamlining, automating, and outsourcing your tasks to save yourself time.

• Use a scheduling app to bring your batched social media content effortlessly to your audience.
• Getting really clear on the way you are currently spending your time.
• Get a better understanding of the tasks you should be doing, and the tasks you should be automating or outsourcing.
• Other software and tools that can save you loads of time and frustration, and help you work more seamlessly.
• What is a Lead Magnet, why you should create one, and how it can save you time and effort.
• How to know when it’s time to start outsourcing your tasks and/or hiring your first team member.

Module 7: Looking after yourself to ensure you are well-resourced to serve others.

• How your own personal development can enhance your skills, confidence, and well-being as a doula.
• Developing a community of practice for collective and individual benefit.
• Doula burnout is prolific, but not inevitable: Don’t become a statistic!
• Developing a resilient mindset to increase your chances of success.
• Success looks different for everyone: Recognising and overcoming ‘comparisonitis’.
• Setting Boundaries with your clients to avoid the consequences of overextending yourself.
• You can’t pour from an empty cup, what are you doing to replete yours?

Sale Page: Mary Giordano – The Savvy Doula

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