Davey and Krista – Design Strategy School
Build a Strategic Brand & Website Design Studio That Attracts Better Clients and Pays You What You’re Worth
Design Strategy School is a complete, step‑by‑step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.
Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.
Who is this for?
Design Strategy School is for you if:
- You’re tired of winging every project and second‑guessing your work
- You want a repeatable system instead of starting from scratch every time
- You’re ready to charge for strategy—not just execution
- You want clients who respect your expertise and your boundaries
- You want a business that supports your life—not consumes it
No design degree required.
No hustle culture.
Just a proven framework.
What You’ll Learn In Design Strategy School
MODULE ONE: Studio CEO Essentials
- Set up pricing, workflows, and client systems that save time
- Create a professional process clients trust
- Position your website to sell for you
MODULE TWO: Design Principles
- Master the core principles that make designs feel intentional and high-end
- Train your eye so you can confidently say why something works
- Apply these fundamentals to brands, websites, and templates
MODULE THREE: Elements of Design
- Use color, typography, layout, and spacing with intention
- Build visual systems that guide users and support conversion
- Move from “pretty” to purposeful design decisions
MODULE FOUR: Brand & Logo Design
- Build strategic brand concepts-not just Logos
- Present and refine work without endless revisions
- Deliver polished brand assets clients love
MODULE FIVE: Customize a Showit Site
- Create Showit websites with strategy and structure
- Manage website projects from start to launch
- Deliver sites that look good and convert well for your clients
MODULE SIX: Marketing for Designers
- Get found online without doing “all the platforms.”
- Create content that drives inquiries- not just engagement
- Build visibility systems that don’t rely on hustle
MODULE SEVEN: Build Your Mailing List
- Start and grow a healthy email list from scratch
- Create lead magnets that actually convert
- Set up automated sequences that build trust and sell
MODULE EIGHT: Paid Advertising
- Design ads that feel aligned with your brand
- Understand targeting, audiences, and tracking
- Use ads as a tool to increase revenue
MODULE NINE: Portfolio Projects
- Work through real-world design scenarios
- Create diverse, strategic projects you’re proud to show
- Build confidence through guided practice
Sale Page: Davey and Krista – Design Strategy School
