Miriam Vializ-Briggs – The Marketing Plan Blueprint

Let’s get down to brass tacks and map out the framework of your marketing plan.

We always say that everyone is in “marketing.” That everyone is in “sales.” Why? Because no matter what role you have in your organization (an entrepreneur, a manager or a subject matter expert), you need to be able to identify trends, to figure out how to create and sustain value for your customers and partners (whether external or internal), and to develop effective ways to get that value proposition across.

That’s the perspective we’ve thought about as we assembled the content for this marketing plan course: to bring you content and learning opportunities that enable you to think deeply and creatively about impacting your current or potential customers, in whatever business role you have today or aspire to in the future.

We put together this course based on our own personal experience creating and executing marketing plans for some of the most recognized brands in the world: IBM, American Express and Kraft General Foods.

In addition, we believe in “eating our own cooking.” We’ve applied what we’ll go through with you to our own successful small business ventures.

This course, in various formats, has been delivered to small business audiences in both the U.S. and Canada. Based on that feedback, we have taken the best of the best content for this marketing plan course.

You will walk away from this course with:

• A complete marketing plan to move your business forward.
• A flexible mindset and a “clouds and dirt” philosophy towards scaling your business up.
• The skills to replicate this plan for all of your future businesses.
• A strong sense of purpose and clear vision about your mission and action planning systems.

What You’ll Learn In The Marketing Plan Blueprint

Module 1

• What You’ll Learn in This Course (11:40)
• Purpose of a Marketing Plan + Templates Overview (9:09)
• Good Planning Practices (4:36)

Module 2

• Constructing Your Marketing Plan
• Situation Analysis & SWOT
• Goals & Strategies

Module 3

• Budgeting Process
• Marketing Action Planner
• Brand Scorecard & What If Planning

Module 4

• Presenting Your Plan
• Marketing Plan Outline
• Effective Execution Practices

Module 5

• Course Recap
• Personal Action Plan
• Resources

Sale Page: Miriam Vializ-Briggs – The Marketing Plan Blueprint

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